Mailchimp can seem confusing and it be challenging to know how to get the most out of email. Jon covers some of the grounding strategy you should know before booting up the Chimp, as well as how students’ unions should structure a Mailchimp account. He covers automations, A/B testing and the difference between groups, tags and segments (it’s the question he get asked the most!)
This session covers what is SEO and why does it matter, the SEO process, fundamentals of technical and content SEO, and resources to get started
This session covers some of the basics of understanding research. Covering issues like the difference between correlation and causation, and how to pick appropriate research methods to answer research questions. Wel explore some of the basic principles of research, some of the common pitfalls in interpreting and using research data, and how to avoid them.
What if there was a simple, quick, and (whisper it) fun way of creating comms plans that you could write on a white board or one side of A4, that would actually help your comms hit the mark?In this session, we talk briefly about what a good comms plan needs to include. But more importantly, we work together through two examples, and actually create them during the session, using a super simple method.
How does your #SUComms team relate to your Board of Trustees? Often, comms & campaigns are viewed through the prism of risk and exposure. Can we improve on that? This session looks at how a Board can better understand your comms team’s goals and purpose, how comms can feed into organisational strategy and long-term planning, how to explain comms to your Board, and how to explain Board to your members.