Communications & marketing training for students’ unions

We love sharing our knowledge and enthusiasm with students’ union staff, officers, volunteers and students.

We can tailor our training to your needs and if you can’t see a session that looks right for you we can talk about putting together some bespoke training for you.

Officer communication skills

A programme of training sessions to help officers find and develop their authentic voice to confidently communicate with students and other key figures.

Our weekly sessions will walk your officers through theories, examples and practical applications they’ll draw upon throughout their year in office.

Sessions can be delivered online or in-person and scheduled to suit your induction programme.

Read more about the course

Handling negative comments

Learn how to confidently handle negative comments, from useful constructive feedback to nasty personal criticism, to improve your work whilst maintaining your own wellbeing.

By the end of this course you will…

  • be able to identify different types of negative comments and assess what response (if any) would be most suitable
  • have a repertoire of responses to negative comments received in person, online and in the media
  • have identified strategies to maintain your own wellbeing and support others receiving negative comments

Suitable for: students’ union officers, students’ union communications staff, staff and volunteers that handle social media account, staff that support elected officers

Format: self-directed online course

Trainer: Jo Walters, 25 Dots founder

Cost: £50 per person

Sign up online via SU Skills

Format: half-day in-person or online

Trainer: Jo Walters, 25 Dots founder

Cost: £300 plus expenses

Contact us to book or get more information –

Election candidate digital campaigning
A pacey session combining marketing theory with practical introductions to useful tools, all tailored to fit your election rules.

With students’ election campaigns making more use of digital channels (and being required to use them due to Covid-19 restrictions) we want to help inspire and educate them to make the most of them.

Our work is optimistic and positive so we’ll talk about the upsides to campaigning online rather than focusing on the things candidates can’t do.

We’ll look at a variety of digital channels and formats including video, livestreaming, paid and organic social media, websites, capturing audiences for remarketing/social media ads. The focus will be on free and low cost options.

We’ll also go through some basic marketing principles to help candidates hone their message and think about their audiences.

By the end of this session, attendees will:

  • Have a list of ideas for their campaign
  • Have started to identify their key messages and audiences
  • Understand some basic marketing principles
  • Feel confident about trying the tools demonstrated
  • Know some basic ways to ensure their digital campaigns are accessible and inclusive
  • Be reminded that their campaign activities must comply with their election rules and other rules/legislation, e.g. data protection

Suitable for: potential/actual election candidates

Format: 90 minutes online session delivered as a more interactive session for 10-15 people or a webinar for larger groups.

Trainer: Jo Walters, 25 Dots founder. Jo has run training sessions for election candidates for many years! A long time ago she won an election campaign and lost her re-election bid (so is proof that running against an existing officer isn’t a lost cause!)

Cost: The first session is £180 with repeat sessions available for £90 each, e.g. to allow candidates to select a convenient time or accommodate more candidates.

We can also offer 30 minute 1-1 sessions with candidates to go through their plans and questions. These are £25 each.