Adobe InDesign is the go-to design software for professional designers and marketeers. Whether you have an in-house designer, or rely on freelance creative support – knowing the basics of InDesign within your wider SU comms team can be a huge time-saver. This session for non-designers will teach you the fundamentals of the program, so you can edit and create simple on-brand design with confidence.
Mailchimp can seem confusing and it be challenging to know how to get the most out of email. Jon covers some of the grounding strategy you should know before booting up the Chimp, as well as how students’ unions should structure a Mailchimp account. He covers automations, A/B testing and the difference between groups, tags and segments (it’s the question he get asked the most!)
This session covers what is SEO and why does it matter, the SEO process, fundamentals of technical and content SEO, and resources to get started
This session covers some of the basics of understanding research. Covering issues like the difference between correlation and causation, and how to pick appropriate research methods to answer research questions. Wel explore some of the basic principles of research, some of the common pitfalls in interpreting and using research data, and how to avoid them.