Ben Capper, Founder and Lead Consultant at Grey Fox Communications & Marketing
Who loves planning? Be honest: not you, or anyone else in your SU. You love actually doing things that make life better for students.
What if there was a simple, quick, and (whisper it) fun way of creating comms plans that you could write on a white board or one side of A4, that would actually help your comms hit the mark?
Good news. There is.
In this session, we talk briefly about what a good comms plan needs to include. But more importantly, we work together through two examples, and actually create them during the session, using a super simple method that means you know exactly:
- what your objectives are
- who your audiences are
- what your key messages are
- what comms channels you’re going to use
- how much you’ve got to spend