Adam Pearson, research consultant, Pearson Insight
Adam shares his experience from working on research projects in the public and cultural sectors to help us do research without spending a fortune.
The session covers:
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Starting with a plan
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Making the most of what’s already out there
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Understanding the different types of research
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Coming up with the right questions
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Dealing with data
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Reaching the right people
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Making sense of your data
Adam’s monthly newsletter contains lots of market research tips and is definitely worth subscribing to – pearsoninsight.co.uk/newsletter