Jon May, email expert and former students’ union staff member
Mailchimp can seem confusing and it be challenging to know how to get the most out of email. Jon covers some of the grounding strategy you should know before booting up the Chimp, as well as how students’ unions should structure a Mailchimp account. He covers automations, A/B testing and the difference between groups, tags and segments (it’s the question he get asked the most!)
Whilst this session will focus on how you can use Mailchimp, many of the principles are applicable regardless of the platform you use for your emails.